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Our Story

WOOOM is a womenswear label focused on simple, everyday clothing. We believe in buying fewer pieces, wearing them often and taking care of what we own.

What we make

Our collection includes coats, knitwear, trousers, shirts and other everyday pieces. We focus on comfortable fits, simple shapes and details that have a purpose.

How we think about clothes

We believe clothes should be easy to wear and work with what you already own. A piece should feel right on an ordinary day, not just when you first try it on.

Buying fewer, wearing longer

We encourage taking your time when choosing clothes. Checking the fabric, fit and care instructions can help you decide whether a piece is right for you.

A cream coat moving down stone steps